So what happens when you use your competitor's product to make a commercial for your own product? A lot of social media commentary.
(and in case the link above doesn't work, copy/paste this one:
http://www.digitaltrends.com/photography/nikon-blunder-camera-maker-uses-canon-dlsr-footage-for-d800-promo-video/
I love my Nikon, but that was...silly.
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